Commission’s Chef, Dietitian and Nutrition Partners Craft Recipes Across the Meal Spectrum
Recipes are one of the top methods for introducing consumers to the numerous ways the ever-versatile California avocado can be enjoyed. Recipes also are highly sought after by avocado consumers and are an effective means of disseminating information about California avocados’ seasonality and locally grown origins. For those reasons, the California Avocado Commission partners with renowned chefs, dietitians and nutrition experts to develop noteworthy California avocado recipes for broad use across its marketing programs.
Last fiscal year 91 fresh, appetizing recipes were posted on a regular basis to the CaliforniaAvocado.com recipe section — the number one visited section of the consumer website. The newly-generated recipes included 26 entrees; 13 sandwiches, burgers and wraps; 10 side dishes; 9 breakfast options; 9 salads; 7 desserts; 5 salsas and sauces; 3 avocado toasts; 3 guacamoles and dips; 3 soups; 2 appetizers and 1 beverage.
By sharing recipes that showcase a variety of uses for California avocados and are crafted by recognized culinary experts, the Commission can drive demand and build loyalty for California avocados. Award-winning author Bonnie Taub-Dix, MA, RDN, CDN, developed a Stuffed California Avocado with Mediterranean Salmon recipe pairing heart healthy California avocados and salmon. Patty Mastracco, a talented recipe developer and frequent guest on national PBS and Sacramento and Fresno television shows, created a delicious on-trend Instant Pot® recipe, Turkey and Avocado Larb Lettuce Wraps. Bravo’s Top Chef All-Stars finalist and creator of 15 successful restaurants across the U.S., celebrity chef Brian Malarkey, crafted a series of divine and delicious recipes for CAC’s public relations program. Creations from Chef E Dubble, who trained in England and hails from London-based Le Cordon Bleu included a new twist on California avocado toast.