Commission’s Autumn Social Media Posts Garner More Than 1.5 Million Impressions
Even as the California avocado season winds down, it’s important for the California Avocado Commission (CAC) to remain engaged with California avocado fans as a trusted resource for information and content concerning their favorite fruit. During the months of September and October, the Commission shared a variety of posts on its Facebook, Twitter and Instagram channels showcasing the history, nutritional value and versatility of the fruit.
By engaging with fans on social media, CAC can dispel common avocado myths and misconceptions about nutrition and seasonality while building brand awareness, loyalty and trust. One of the Commission’s videos — which showcased the unique locale, seasonality and limited availability of California avocados — received more than 57,000 views on Facebook.
On Twitter, the Commission showcased the nutritional value of California avocados and linked to The Scoop blog where consumers could learn more about the benefits of incorporating avocados into their diet.
The Commission also shared mouth-watering photos of California avocado-centric dishes on Instagram — a social media channel that favors photography — that showcased how the fruit can be incorporated into popular food trends. For example, the Commission shared an avocado bean toast photo and recipe with the popular #meatlessmonday hashtag while encouraging fans to check out other plant-based diet tips on The Scoop blog.
Social media posts also are an effective way to engage consumers in popular events such as the Avocado Margarita Festival and the California Avocado Festival. At both events, celebrants could snap photos and share them on Snapchat using CAC’s California avocado-branded Snapchat filter.
The Commission’s posts on Facebook, Twitter and Instagram generated more than 1.5 million social media impressions for the months of September and October. In addition, the Snapchat filter was used 2,200 times and yielded 6,000 impressions thereby building awareness of the California avocado brand in the off season that will drive consumption of avocados in season.