Commission’s 2018 Marketing Programs Highlighted at Industry Luncheon
On February 22, 2018, more than 200 members of the produce and floral industry gathered at the Castlewood Country Club in Pleasanton, California, for the Fresh Produce and Floral Council (FPFC) Northern California Luncheon.
As a sponsor of the event, the California Avocado Commission (CAC) had the opportunity to place California avocado pop-up banners and display bins with CAC’s American Heart Association-certifiedrecipe booklets in key locations. Connie Stukenberg, CAC retail marketing director, also delivered a presentation highlighting the 2018 California avocado consumer, trade, online and retail marketing programs and CAC’s key messaging points.
During the event, Commission staff networked with key customers, providng them with updates on the crop and new marketing programs that will assist them in promoting California avocados. Staff met with representatives from Berkeley Bowl, Grocery Outlet, Raley’s and Safeway.