California-based Restaurant Chain Supports Locally Grown California Avocados
Foodservice chain promotions play an important role in building awareness of the California avocado season and creating a sense of urgency among diners to hurry in and enjoy the fresh fruit during its peak season. Unique menu items showcased by foodservice chain restaurants build demand for the fruit in meals away from home and pique consumer interest in preparing California avocado-inspired dishes at home — ultimately encouraging sales of the fruit.
This year 20 Southern California NORM’s restaurant units celebrated the California avocado season by proudly announcing to their diners that fresh California avocados were on the menu. From May 15 – July 1, patrons of the Southern California-based diner-style restaurant chain could add a quarter wedge of fresh California avocados to any dish for 99 cents.
As part of the six-week promotion, the California Avocados brand logo appeared on NORM’s main website page in the rotational photo gallery. In addition, the chain promoted its California avocado offer with posts across its social media channels and in its enewsletter.