California Avocados Shine at the Worlds of Flavor and Flavor Experience Virtual Conferences

  • Jan 12, 2021

To generate excitement about the 2021 California avocado season, members of the California Avocado Commission foodservice team attended two virtual conferences to learn about flavor trends in the foodservice industry as well as to showcase the benefits of the Golden State fruit, while networking with key decision makers.

The Worlds of Flavor: World Kitchens, World Tables virtual conference took place November 10 – 13 attended by menu developers and decision makers from non-commercial foodservice operations, independent restaurants and chains. The Commission’s foodservice team presented a mix of pre-recorded food demonstrations and participated in live Q&A sessions hosted in a virtual sponsor “booths.” The team also joined two-minute online networking sessions where they were randomly paired with operators and given the opportunity to highlight the benefits and seasonality of California avocados.

At Flavor Experience, which took place from December 1 – 2, California avocados were featured in a dedicated eight-minute sponsored segment of the conference program. CAC foodservice team members shared pre-recorded food preparation videos and took part in a Q&A session. They also met one-on-one with key contacts in a series of arranged “speed dating” meetings. The Commission’s sponsor content was rated “best in show” in a survey of more than 100 attendees and cited as both memorable and useful.

Both events provided the Commission with opportunities to keep fresh California avocados top-of-mind with professionals looking for new ideations for their menus and established the potential for continued and new promotional partnerships for the 2021 season.

Commission staff discussed California avocados’ value and their impact on the menu with a wide range of representatives. At Worlds of Flavor, they established 32 contacts with: American River College, Aramark, Ashland Public Schools, Bon Appetit @Google, Compass Group, Elior Hospitality, Facebook, Great American Hospitality, Harvest Table Culinary Group, Kansas State, Kum & Go, Kumquat360, Marriott, Natick Labs, NC State, Nordstrom, Oak Park USD, Off the Grid, Peets Coffee, Sacramento County Office of Education, Santa Clara County Office of Education, Schoolcraft College, Sodexo, Sonoma State, SUNY, TCU, University of Iowa, USC, Wegmans, Wyndham Grand Clearwater  and Xoc Tequila Grill.

At Flavor Experience, they spoke with an additional 38 contacts from: Another Broken Egg, BJs Restaurants, Blaze Pizza, Buffalo Wild Wings, Cheesecake Factory, Chili’s, Del Taco, El Dorado Cantina, Farmer Boys, Fazoli’s, Grill Concepts, Houlihans/Landry’s, IHOP, Kum & Go, Lazy Dog, Logan’s Roadhouse, Luna Grill, McAlister’s, Mooyah, NBC Universal, Nordstrom, On the Border, OTG Group, Papa John’s, Rubio’s, Sammy Hagar Restaurants, Shari’s, Sodexo Artisan Restaurants, Sonic Drive-In, Sonoma State, TGI Fridays, Tropical Smoothie Cafe, Twin Peaks, WaBa Grill and Walk-Ons Enterprises.

Pre-recorded video with Chef Jason Hernandez discussing flavor pairings and adding a California twist to a global dish.

Video clip of Chef Hernandez sharing usage tips on the various ripeness stages of avocados.

The Commission’s foodservice team starting the dedicated eight-minute sponsor demo presentation.

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