California Avocado Menu Items to Be Showcased at Some of L.A.’s Best Restaurants
For 15 days in mid- to late-July, more than 300 restaurants throughout Los Angeles County participate in the dineL.A. “Summer Road Trip” — a dining event that features specially priced lunch and dinner menus showcasing diverse menu items at some of the best eateries in the area. As a sponsor for this year’s event, the California Avocado Commission (CAC) will have the opportunity to engage with a premium foodie audience in the Los Angeles market. California avocados will be featured at some of the best restaurants in the city, and media and influencer coverage of the event will provide broad exposure for the premium California avocado brand.
To generate excitement for dineL.A. Summer Restaurant Week, the Commission launched promotions on June 12 that will last until the end of Restaurant week on July 28. As part of its sponsorship package, the Commission is granted a wide variety of promotional opportunities on digital and social media platforms and at special events. California avocado promotions will be featured on dineL.A.’s website — including a rotator image on dineL.A.’s homepage that will run for four weeks. dineL.A. also will feature California avocados on its Instagram, Facebook and Twitter channels and send two eblasts highlighting California avocado Chef Ambassadors and their unique California avocado dishes to more than 171,000 subscribers.
Seven Chef Ambassadors will showcase California avocados on their Summer dineL.A. restaurant week menu by mentioning the fruit in their dish descriptions and including the California Avocados brand logo. The Chef Ambassadors include:
- Akasha Richmond – AR Cucina
- Chandra Gilbert – Gracias Madre
- David Lefevre – Fishing with Dynamite
- Josiah Citrin – Charcoal Venice
- Neal Fraser – Redbird
- Nick Erven – Erven
- Ted Hopson – The Bellwether
Three short-form videos, which feature California avocados and the Chef Ambassadors, will be promoted on the @discoverLA and @dineLA Instagram, Facebook and Twitter channels. Combined, these three channels have more than 2 million followers. The videos and the California Avocados brand logo will be shared in a discoverlosangeles.com blog post as well.
Selected food industry influencers also will play a role in promoting California avocados and the Summer Road Trip event. The chosen influencers will feature two pieces of custom content promoting California avocado menu items and the dineL.A. event on their Instagram channels. In addition, media members and influencers taking part in a dineL.A. preview dinner will have the opportunity to sample California avocado dishes that will be featured on Chef Ambassador menus during the 15-day event.