California Avocado Commission Dashboard 2016-17 Year-End Update

  • Dec 27, 2017

The key performance indicators (KPIs) detailed in the California Avocado Commission’s (CAC) 2016-17 Dashboard Year-End Update report indicate that CAC’s marketing programs met or exceeded expectations for the year. The Commission allocated the bulk of its marketing spend on measurable and highly-targeted digital and social media programs that allowed CAC and its content partners to effectively engage with California avocado fans on a variety of platforms. Marketing program highlights are as follows:

  • 410.6 million targeted consumer media impressions (from advertising in print, outdoor, audio, in-store radio, digital, custom content, events and retailer programs including social media and videos)
  • 745.7 million consumer public relations (PR) impressions from artisan chefs, blogger ambassadors, public relations partnerships, California Avocado Month and the news bureau
  • 2.6 million website visits
  • 8.7 million trade advertising impressions
  • 8.6 million trade PR impressions
  • 13 foodservice chain promotions
  • 2.9 million foodservice PR impressions

More information on California Avocado Commission 2016-17 Key Performance Indicators is available in the Marketing Dashboard Report.

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