California Avocado Commission Annual Report Available Online

  • Mar 14, 2018

The California Avocado Commission’s (CAC) 2017 Annual Report is now available online. This year, the Annual Report was presented as a special issue of From the Grove. The report is available in print and online.

Highlights from the publication include:

  • A summary of the Commission’s “firsts” in the marketing industry, as well as the integrated Made of California campaign and CAC’s presence — including social media outreach — at consumer events
  • A review of CAC’s relationships with trusted and respected content partners and the role they play in expanding the reach of brand messaging
  • A visual guide that showcases the breadth and depth of the Commission’s digital and social media campaigns
  • A look at CAC’s cross-platform consumer and retail programs
  • A high level review of CAC’s tiered marketing program and how availability and nutritional messaging were integrated into promotions
  • Findings from the 2017 California Avocado Tracking Study
  • A summary of advocacy efforts concerning agricultural water rates, food safety, immigration policy and NAFTA
  • A look at grower outreach sessions at Pine Tree Ranch, as well as the new online Decision Support Tool
  • A synopsis of organizational changes at the Commission and how CAC is positioning itself for the future
  • Ten-year industry statistical data
  • Audited financial statements

To request a print copy of the Annual Report, click on this link.

California Avocado Commission 2017 Annual Report

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