California Avocado Blogger Advocates Share Their Love for Avocados
Blogger partners provide the California Avocado Commission (CAC) with an entertaining and informative means of connecting with consumers interested in health, wellness and lifestyle trends. This year, CAC selected 11 individuals to participate in its blogger advocate program, carefully selecting bloggers with compelling storytelling capabilities, a knack for capturing beautiful photography and an existing love for the fruit that could be genuinely woven into the bloggers’ content and shared with their loyal followers.
The Commission partnered with six health, wellness and lifestyle bloggers for the 2019-20 season:
- Cara Cifelli of Cara’s Kitchen
- Elaine Gordon of Eating by Elaine
- Haley Davis of Brewing Happiness
- Sarah Copeland of Edible Living
- Cherlyn Rumsey of Wildly Wholesome
- Beth Brickey of Tasty Yummies
In addition, the Commission showcased inspirational content from five bloggers during the month of July:
- Danielle Kartes of Rustic Joyful Food
- Dara Michalski of Cooking Canuck
- Lindsey Baruch of Lindsey Eats LA
- Brita Britnell of Food with Feeling
- Alexa Soto of Alexa Fueled Naturally
Throughout the summer, the bloggers published summer-themed California avocado posts and photography on their personal blogs and social media channels showcasing recipes and nutritional information to drive interest in the fruit during its peak season. In keeping with a favorite summer pastime, the bloggers created recipes that utilized grilling as the primary method of preparing the fruit. Their unique creations, accompanied by mouth-watering photography, were shared across Facebook, Instagram and Pinterest. To drive traffic to the Commission’s social channels, the bloggers tagged the brand as part of their informational and engaging posts. The bloggers also reminded their followers that California avocados were in season and encouraged them to look for California on the label when shopping at their local stores.
By providing inspirational and relevant content to consumers through trusted and respected third-party bloggers advocates, the Commission was able to pique the interest of consumers across a wide range of social and digital channels. In July alone, the blogger partners garnered nearly 17 million impressions with blogs and social posts that drove interest in the locally grown fruit and encouraged sales during the height of summer.