CAC 2017 Annual Meeting Materials Available Online

  • Apr 07, 2017

Presentation materials from the California Avocado Commission’s March 2017 Annual Meeting are now available online. The presentation highlights include:

  • President’s report concerning the global avocado industry and steps taken to ensure the California avocado brand and Commission remain relevant in an ever expanding market
  • A review of the Commission’s 2016 consumer, trade and foodservice marketing campaigns and a look ahead at the 2017 California avocado season promotions, advertising, events and retail support
  • Strategic imperatives of the production research program and a look back at recently funded projects including the new online decision support tool and continued pesticide resistance management
  • Overview of key industry affairs and issues management, including immigration, food safety, global trade options, water rates and supply
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