Blogger Advocates Showcase Benefits of California Avocados with Creative Recipes and Social Posts

  • Aug 03, 2021

The California Avocado Commission partnered with six food, wellness and lifestyle bloggers during peak season to expand its reach in the digital sphere and to build awareness of the fruit’s versatility and premium quality for an audience eager to enjoy the readily available Golden State fruit. Each of the California Avocado Blogger Advocates was chosen for their exciting storytelling abilities, unique culinary and photography skills, significant social followings and influence and, of course, their love for California avocados.

To showcase the versatility of the fruit, the blogger advocates developed creative California avocado recipes around programs and themes that dovetailed with the Commission’s key summer messaging, such as “California Coastal Cuisine” and “Movies Meals.” These recipes were shared across each advocate’s blogs and syndicated across their individual social media channels.

Throughout May and June each of the bloggers also published California avocado-themed photography and social media posts across Facebook, Instagram and Pinterest that piqued consumer interest in California avocado season. The content they generated was both fun and informative — educating their followers about the benefits of adding California avocados to their dietary lifestyle and encouraging them to look for California on the label while the fruit was in peak season. To expand the reach of their posts and drive traffic to the Commission’s social channels, the blogger advocates tagged California avocados and used Commission-related hashtags in their social media posts.

The six food, wellness and lifestyle bloggers for the 2021 season included:

By leveraging respected third-party bloggers with significant influence on digital channels, the Commission was able to showcase the benefits of California avocados, provide consumers with California avocado-themed recipes that encouraged them to purchase the fruit during the peak season and build brand loyalty across an expanding audience of targeted consumers. From May to June, CAC’s blogger advocates garnered nearly 39 million impressions across their blogs and social channels.

Beth Brickey of Tasty Yummies shared her favorite gluten-free, keto and vegan-friendly coastal recipe California-Style Marinated Avocado Salad.

Adam Merrin and Ryan Alvarez of Husbands That Cook shared a savory treat with their Heirloom Tomato and California Avocado Galette recipe that combined all the best flavors of summer, including California avocados.

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