Blogger Advocates Share Compelling California Avocado Content
To drive awareness of the start of the 2020 California avocado season, the California Avocado Commission (CAC) chose six health, wellness and lifestyle bloggers recognized for their compelling story capabilities and usage of beautiful photography to share California avocado content with their loyal followers.
CAC’s top-tier blogger advocates for the 2019-2020 season include:
- Cara Cifelli of Cara’s Kitchen
- Elaine Gordon of Eating by Elaine
- Haley Davis of Brewing Happiness
- Sarah Copeland of Edible Living
- Cherlyn Rumsey of Wildly Wholesome
- Beth Brickey of Tasty Yummies
Each of the bloggers published California avocado blogs, photos and social media posts throughout the first two weeks of April. To broaden awareness of the California avocado season, the bloggers tagged California avocados when sharing content on their independent Facebook, Instagram and Pinterest channels thus driving traffic to CAC’s social channels.
To educate their followers on the fruit’s seasonality, bloggers weaved CAC’s season opener messaging into their blog posts and showcased creative “Surprising Swaps” recipes that shared tips on how to substitute California avocados for other ingredients. The bloggers’ appetizing California avocado recipe photos generated additional excitement about the healthy benefits and availability of the fruit, while the accompanying messaging encouraged consumers to look for California on the label when shopping.
By generating health, wellness and lifestyle content focused on the unique attributes and appeal of California avocados, CAC’s blogger advocate program was able to raise awareness of the California avocado season with a wider audience of consumers on social media. In April, CAC’s blogger advocates garnered nearly 1.3 million impressions, sparking broad interest in the premium fruit and its versatility.