2020 CAC Annual Report Available Online

  • Apr 13, 2021

The California Avocado Commission’s 2020 Annual report is now available on the California avocado growers’ website. The report can be viewed online as a flipbook or downloaded as a PDF file.

The 2020 Annual Report includes financials and industry statistics, and showcases the Commission’s activities during the past year including:

  • The CAC marketing team’s swift messaging and marketing plan adjustments related to COVID and social unrest that helped move additional California avocado volume during a volatile and uncertain year
  • A review of the Commission’s social media strategies and strong returns on engagement
  • Creative new ways in which CAC virtually interacted with media members and influencers
  • The important role blogger advocates and Living Well Brand Advocates played in providing consumers with trusted information about California avocados
  • The outstanding performance of CaliforniaAvocado.com
  • The release of the new breakthrough advertising campaign, “the best avocados have California in them”
  • The successful launch of the new online California avocado merchandise shop
  • An overview of how the Commission’s retail and foodservice customized promotions helped industry partners adjust to COVID protocols while driving demand for the fruit
  • How the Commission’s leadership helped support the industry in dire times
  • Advocacy efforts focused on Public Safety Power Shutoffs, H2-A processing, relief measures related to agricultural overtime, labor shortages, and COVID relief for California avocado growers
  • Approval of the Permanent Special Agricultural Water Rate
  • Finalization of a Phase I trade agreement with China and the list of California avocado packers
  • COVID-friendly training sessions for California avocado growers concerning top-of-mind concerns
  • Updates concerning efficacy of giberellic acid, rootstock breeding, avocado tissue culture and cryopreservation, avocado lace bug tracking and laurel wilt mitigation
  • California avocado growers’ and handlers’ economic impact in California
  • Ten-year statistical data
  • Audited financial statements for 2019-2020

The 2020 CAC Annual Report

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