The Greensheet Archive
To view a previous Greensheet issue, please see below:
| Date | Description |
| May 14, 2012 | Fusarium Dieback and Tea Shot Hole Borer Workshop Successful in Spreading the Word; Southern California Edison Reminds Growers to “Remember the 10-Foot Rule”; Second Annual Avo Babies Contest Launches on Facebook; Two Seafood Taco Combos Featuring California Avocados Arriving at Baja Fresh; Sodexo Promotes California Avocado Summer Specials at 850 Service Locations; Sharing the Farm to Fork Experience with Food Bloggers on a Local Grove Tour; Celebrating Cinco de Mayo with the Too Hot Tamales |
| April 27, 2012 | Commission Successful in Securing Special Agriculture Water Rate (SAWR) Extension for San Diego County Farmers; Persea Mite Biology, Management, and Monitoring Workshop; Central Coast Water Board to Conduct Grower Workshops on New Ag Rule Requirements; Central Coast Water Board’s Ag Rule Challenged by Farm Organizations; Public Relations and Online Programs Kick off Cinco de Mayo and California Avocado Season; Baseball and California Avocado Season Kick-off At Meijer; Sizzler Promotes Fresh California Avocados; New California Avocado Bacon Tostada at El Pollo Loco; HAB Researchers Present Preliminary Results to Experimental Biology |
| April 13, 2012 | Cultural Tip: Learn Key Tree Indicators From a Variety of Sources; Central Coast Ag Order Update; CAC Receives Renewal of Section 18 Approval from DPR for Use of Tre-Hold A-112 (NAA) on Avocados; California Avocados Featured at ZPizza, Which Wich; CAC Season Opener Event on Facebook; Fallbrook Avocado Festival on Sunday; Grove Tour Kicks off Pacific Region College and University Foodservice Event |
| March 26, 2012 | Update on Tea Shot Hole Borer; Central Coast Regional Water Quality Control Board Adopts New Ag Rules; CAC Buzz: 2010-11 Annual Report and Spring 2012 From the Grove; Spring Signals the Start of the 2012 California Avocado Consumer Advertising Campaign; Corporate Chefs Create Food Truck-style California Avocado Recipes; California Avocado Commission Builds on Successful Nutrition Communications Programs for 2012; California Avocados Push for Record Fourth of July Sales |
| March 9, 2012 | 2012 CAC Annual Meetings; Cultural Tip: Tree Observation; Commission Staff Member Meets With Congressional Representatives and USDA Officials; Central Coast Water Board To Adopt Updated Ag Order; San Diego Ag Crime Updates; California Avocado Season Opener: Public Relations |
| February 27, 2012 | Cultural Tip: Using Water Efficiently; CAC-GAP Educational Seminars a Huge Success!; Targeting Foodservice Chef Educators at FENI; California Avocado Commission Retail Activity: February 2012; Fall 2011 California Avocado Tracking Study Part Six: Conclusions and Learnings |
| February 13, 2012 | Cultural Tip: Support Your Trees At Flowering; Immigration: House Judiciary Examines Agriculture Guestworker Programs; February CAS/CAC/UCCE Grower Seminars A Success; California Avocado Commission Awarded “Role Model” Award; Tony Roma's adds Fresh California Avocados; Fall 2011 California Avocado Tracking Study Part Five: Pricing; Ask A Farmer Training Sessions (KnowACaliforniaFarmer.com Social Media Training) |
| January 27, 2012 | Cultural Tip: Assessing Your Trees This Winter; Commission News: Board Vacancies, Meetings in the Field, From the Grove; Central Coast Water Board Holds Public Meeting on Ag Waiver; LBAM Quarantines Declared in Santa Barbara and Ventura Counties; California Ag License Plate Deadline is Drawing Near; San Diego County Agricultural Crime Update; Coastal San Luis Resource Conservation District Provides Resources to SLO Area Growers; 2011 California Avocado Ads Rank Highly, Sunset Reports; Fall 2011 California Avocado Tracking Study Part Four: Avocado Consumption Increased Over Time |
| January 17, 2012 | CAC Buzz: Production Research Summaries, CAC-GAP Update & Board Vacancies; CAC Marketing Activities; Fall 2011 California Avocado Tracking Study Part Three: Brand Awareness and Premium Attributes; Meet the Growers Casting Call |
| December 9, 2011 | Freeze Protection for Avocados; CDFA Inspection Services Releases Guidelines on Windfall Fruit Testing; The Effects of Wind on Avocado Trees; CAC-GAP Program off to Good Start!; Escondido Growers Facing 12% Water Rate Increase; CAC Sponsors San Diego County Sheriff Agricultural Crime Prevention Training; December is the First Annual “Farm to Food Bank Month”; Members Sought for 2012 Specialty Crop Block Grant Technical Review Committee; Fall 2011 California Avocado Tracking Study Part Two: Avocado Advertising is Having an Impact |
| November 28, 2011 | Vertebrate Pest Damage Survey; CAC Seats a New Executive Committee; 2010 SURE Program Now Accepting Claims; International Foodservice Editorial Council Conference Wrap-up; Fall 2011 California Avocado Tracking Study Part One: Demand for California Avocados |
| November 14, 2011 | 2011-12 CAS/CAC/UCCE Grower Seminars; Cultural Tip: Reading Your Trees During Winter; 2011 CAC General Election Results; Laurel Wilt News; Hass Avocado Board Selects New Executive Committee |
| November 1, 2011 | Laurel Wilt Grower Seminar Presentations Are Now Online; Ramona Municipal Water District Approves Rate Increase On AG Users; Agriculture Crime Update; Wall Street Journal Editorial On Agricultural Labor Shortages; World Avocado Congress VII From A California Grower’s Perspective; CAC Exhibits At World’s Largest Produce Show, Brings Home Awards; Celebrity Chef Demonstrations; Commission Marketing Recognition |
| October 17, 2011 | Grower Seminar: “Current Status of Laurel Wilt Disease and Redbay Ambrosia Beetle”; Avocado Plant Breeding Questions for Growers; Call to Action – 41% Increase on AG Users Proposed by the Ramona Municipal Water District; CAC Attends 2011 Washington Public Policy Conference; USDA Risk Management Agency Announces Changes to the 2013 Avocado Crop Insurance Program; Central Coast Water Board Extends Agricultural Order and Implements Updated Monitoring Program; California Avocado Commission Heads to Atlanta – Fresh Summit 2011; Foodservice Event: Trends and Directions Conference – 2011; Hass Avocado Board – Nutrition Research Program Overview |
| September 30, 2011 | Grower Seminar: “Current Status of Laurel Wilt Disease and Redbay Ambrosia Beetle”; Central Coast Water Board Issues Enforcement Notices; House Committee Advances E-Verify, No Ag Fix Yet; Presentations from World Avocado Congress VII Are Available Online; CAC Board Approves Preliminary Budget and Assessment Rate; California Avocado Fan Features; Morro Bay Avocado and Margarita Festival |
| September 16, 2011 | Grower Seminar: “Current Status of Laurel Wilt Disease and Redbay Ambrosia Beetle”; Cultural Tip: Managing Leaf Health for Better Production; Commission Works to Save California’s Agriculture Labor Force; Commission Provides Testimony to CDFA on 2012 Farm Bill; 2011 CAC General Election Update; California Avocado Commission to Participate in Upcoming ADA FNCE 2011; CAC Participation in the “MyPlate Makeover Challenge” |
| August 26, 2011 | Cultural Tip: How’s Your Fruit Set For Next Year’s Crop?; A Few Reminders from the Commission: Nomination Packets Due, Research RFPs and 2015 WAC; California Avocado Specific GAP Manual Receives Board Approval; Central Coast Regional Water Quality Control Board Postpones Action on Ag Waiver; California Avocados, Star Olive Oil and Cara Mia Artichokes Unite in Mediterranean Diet Promotion; California Avocado Commission – Web and Social Media Highlights; California Avocado Foodservice Triple Play |
| August 12, 2011 | Materials From the August CAS/CAC/UCCE Grower Seminar Series On Fertilizer Strategies; CAC Encourages Avocado Stakeholders to Voice Their Concern Over the Legal Workforce Act; California To Make a Bid for the 2015 World Avocado Congress; From the Grove, CAC’s Industry Magazine; Peru Gets Green Light to Ship Avocados Without Cold Treatments; A Few Reminders from the Commission: Research RFPs & 2011 Elections; CAC Retail Trade Advertising Campaign Results in Nearly 900,000 Retail Trade Impressions; Seattle and Phoenix Chefs Host Multi-Course California Avocado Tasting Menus; Foodservice Puts Fresh California Avocado Menu Ideas in Print and Online; Total U.S. Avocado Category Retail Dollars For the 13-Weeks Ending 6/19/11 |
| July 22, 2011 | Cultural Tip: Inspect Your Trees for Possible Pests; Central Coast Regional Water Quality Control Board Update; Amendment to Legal Workforce Act Could Benefit Ag; Ventura County Farm Bureau Clarifies Concerns Over Recent Tax Certificate Notices; A Few Reminders from the Commission; International Corporate Chefs Meet with CAC and Sample Menu Applications; Media Group Tours; California Avocado Grove, Packing House and More; California Avocado Commission Marketing Updates: Retail; California Avocado Social Media Fan Corner |
| July 11, 2011 | California Avocado Industry Magazine Goes to Print; CAC Issues Request for Technical Initiative Concept Proposals; CAC Supports “Eat Local, Buy California Grown Day” Resolution; 2011 CAC Election; Downtown Disney Celebrates California Avocado Week; Creating Extra Exposure for California Avocados During the Peak of the Season; California Avocado Foodservice: Multicultural Cuisine Event |
| June 24, 2011 | Cultural Tip: Are You Utilizing The Resources Available To You?; Labor – A Call to Action; UCR Seeking Help In Persea Mite Study; USDA RMA Researches Possible Price Differential on Crop Insurance for Organic Avocados; Artisan Chef Partners Promote California Avocados at Regional Events; Summer Promotion Pairs California Avocados and Copper River Salmon; Celebrity Chefs Inspire Consumers to Purchase Peak Season California Avocados; California Avocado Marketing Updates and Media Coverage; Market Trends; Weather Outlook |
| June 10, 2011 | Materials from the June Grower Seminar Series on Irrigation and Water Quality; Cultural Tip: What’s Your Soil Type?; Goleta Water District Approves New Rates; Are You Ready For a California Agriculture License Plate?; CAC Updates Acreage Inventory; World Avocado Congress: Cairns, Australia – September 5-9, 2011; California Avocado Artisan Chefs Promote Avocado Week; Consumer Advertising Creates Awareness at Retail; Marketing Updates – Foodservice, Retail and more |
| May 27, 2011 | Cultural Tip: Maintaining Tree Health Through Proper Irrigation; Mid-Year Research Progress Reports Are Now Available; CAC Submits Rulemaking Comments on Hass Avocados from Peru; USDA Taking Liberties With The Hass Avocado Promotion Act??; SURE Program is Accepting Claims for 2009 Losses; 2010-11 Crop Estimate Update; CAC Increases Social Media Fans, Engagement in 2011; CAC Website Recipe and Content Sharing on the Rise; CAC Foodservice Promotion Highlight: Daphne's California Greek; California Avocados Featured in Retail-based TV Segment; Marketing Dashboard Report - Program Highlights and Updates |
| May 13, 2011 |
Cultural Tip: Re-Thinking Your Harvesting Strategy; Laurel Wilt Educational Resources; Water Issues Update: Central Coast & Delta Smelt; Labor Issues Update: Ag Coalitions Represent Farmers at D.C. Hearings; Committee Works Towards Finalizing an Industry Specific GAP Manual & Standard; 2011 CAC Annual Meetings Recap; CAC Board Increases Reward Amounts for Anti-Theft Program; California Avo Babies(SM) Promotion Encourages Future Consumers; Consumer Advertising Promote California Avocado Availability; CAC Participates in the Oldways Supermarket Dietitian Leadership Symposium; Commission Presents at a Wide Range of Industry Events |
| April 29, 2011 | Cultural Tip: Assess Your Irrigation Practices; CAC Receives Section 18 Approval from DPR for Use of Tre-Hold A-112 (NAA) on Avocados; Water Issues Update: Improved Water Reserves Leads to Easing of Restrictions; Hass Avocado Board Accepting Nominations; Unique Agricultural Grading Program Available in SLO County; CAC Programs Ramp up For Cinco De Mayo; CAC 2011 Retail Calls Under Way; Avocados in the News; CAC Foodservices Updates: Restaurant Leadership Conference; Teaching Educators, Avocado Retail Data Update |
| April 18, 2011 | Materials from the April Grower Seminar Series on Root Health; Cultural Tip: Using Tree Oberservations to Assess Cultural Management Decisions; CAC Hires Ken Melban as Director, Issues Management; Water Issues Update: Goleta & Rancho Water Districts News; 2011 California Consumer Advertising Campaign Launch; California Avocado Supermarket RD Nutrition Newsletter; Avocados in the News; Leveraging Various Channels to Promote the Nutritional Benefits of California Avocados; CAC and Copper River Salmon Join Forces for Summer Menu Press Mailing |
| April 1, 2011 | Grower Seminar Series: Avocado Tree Root Health & Treatmens for Root Rot; Water Issues Update: Central Coast, Goleta & Delta Smelt; California Chefts Share Signature Recipes to Kick Off the Season; CAC Launches Mobile Website; Produce Trade Publications to Feature California Avocados; Avocados in the News: Lent, Guacamole, Vegetarian Recipes and More; Fresh California Avocado Tops Chevy's Menu Special |
| March 17, 2011 | CAC Buzz: Referendum Passes; Board Approves District Lines and New Initiatives; Cultural Tip: Asses Your Cultural Managment Practices; April Brings the Start of the 2011 Consumer Advertising; CAV Exhibits at Foodservice College/University Expo; Avocado Media: Nutrition, Beneficial Health Coverage |
| March 3, 2011 | CAC Buzz: Goleta Water Rate Progress, Production Researc an Alternate Vacancy; Cultural Tip: Evaluate Tree Health for Signs of Stress; Industry News: Avocado Theft, Water Restriction Update and Labor Management Resources; Avocados and the Dietary Guidelines for Americans - 2010; Avocado in the News: Big Game Day, Heart Health and More; California Avocado Tracking Study, Part 7: Conclusions |
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CAC Buzz: 2009-10 Annual Report, Referendum, Avocado Congress & Alternate Vacancy, Cultural Tip: Applying the tree-growth cycle in cultural-management decisions, Industry News: Strong water projections, Mexico combats weevils & Proposal call, California Avocado Tracking Study, Part 6: The average avocado consumer, California Avocado social media fans speak up |
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Meeting between CAC & Central Coast Water Board Supports Waiver Collaboration, Cultural Tip: Support your trees at flowering, CAC presents version 3 of California Avocado industry GAP manual, CAC Buzz: Referendum, 2010-11 Committees, Alternate Vacany & Financial report, California Avocado Tracking Study, Part 5: Avocado Consumption escalates, Avocado sales continue climbing
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| January 20, 2011 | CAC Buzz: Research Strategy Meeting, Referendum & Industry Magazine, NOI For Central Coast Conditional Waiver Due Jan. 31, Cultural Tip: Tree-Growth Cycle - The Basis of Avocado Management, Industry News: LBAM Project, Labor/Safety Regs, Lower Estate Tax, California Avocado Tracking Study, Part 4: CA Avocados a Top-Tier Food, California Avocado Social Media Thrives Among Consumers, Dashboard Shows CA Avocados Generating Increased Awareness, Sales |
| January 6, 2011 |
CAC to Continue Strengthening Grower Outreach in 2011, Cultural Tip: Bracing Groves for the Cold, CAC Submits Public Comments on Central Coast Waiver, Water Decisions Favor Ag/Obama Signs Food-Safety Act, California Avocado Tracking Study, Part 3: Brand Awareness, Avocados' Health Value Continues Notching Coverage, Ask a Farmer Social-Media Workshop Invites, Targets Growers |
| December 16, 2010 | CAC to Enter 2011 on Strong Note, State Adds Agri-Mek to Hazardous-Chemical List, Cultural Tip: Developing a Nutrient Budget, Industry News Highlights, California Avocado Tracking Study, Part 2: Impact of CAC Advertising, CAC Foodservice Events Spark CA Avocado Coverage, Avocados a Holiday Must, According to Various Publications |
| December 2, 2010 | CAC 2010/11 Board Officers Election Results, Cultural Tips: Pruning-for-Production Seminars, CCRWQCB Staff Draft Ag Waiver Utilizes Tiering Approach, NOI for SD County Conditional Waiver Compliance Due Dec. 31, California Avocado Tracking Study Part 1: Demand for California, CAC Attends Dietitian Conference; Spreads Message of Good Fats, CAC Consumer "Thank-You" E-Mail Receives "Thank You's" Back to Growers |
| November 11, 2010 | CAC 2010 Board-of-Directors Election Results, Improvements in MWD Supplies Enables CAC to Propose Cutback Elimination; MWD to Consider, Cultural Tips: Post-Season Management Evaluation, Avocado Industry News, CAC Participates in World's Largest Produce Show, Retail Data Shows Sales Growth |
| October 28, 2010 | CAC Reserves Expected to Enable Robust 2011 Support, GAP Corrective-Action/Verification-Steps Survey, Cultural Tips: Pest Watch, Organic Hass-Avocado Exemption Set to Expire, Avocado Media & Marketing Buzz |
| October 14, 2010 | CAC Preliminary 2010/2011 Budget, Assessment Rate, Cultural Tips: Freeze Protection, California Avocado Crop Insurance, PMA Buzz, Strong Retail Data & Avocado Menu Innovation |
| September 30, 2010 | New Production Research Direction, 2010 CAC General Election Update, SD County Conditional Waiver: Monitoring Group Deadlines, 2010 "Kick Off With Hass Avocados" Promotion Launches, Consumption Climbing & Expo Invites Marketing Opportunities, Avocados Appear in People, Further Publications |
| September 16, 2010 | Central Coast Conditional Waiver News, USDA Launches Conservation-Loan Program, California Avo Industry Buzz, Foodservice Outreach Sizzles in Summer, Marketing Program Gains Exposure/Earns Praise, California Avocados Grab Headlines |
| September 2, 2010 | Conditional Waiver No. 4: Update/Monitoring Groups, Entomology Seminar 2010, Commission & Industry News, California Avocado Marketing Highlights, Update: End-of-Summer Outreach, Newsworthy Avocados |
| August 19, 2010 | CAC Election Packets Due, LBAM: Minimal Effect on Southern Avocado Growers, Escondido Medfly Quarantine Ends, Deadline Approaching for 2008 Crop-Loss Assistance, Commission & Industry News, CAC Marketing Update, Avocados In the News, Know A California Farmer |
| August 5, 2010 | Light Brown Apple Moths Found in Bonsall, Fallbrook Medfly Quarantine Ends, Production Research Develops Recommended-Funding List, Commission News, Sandwich Promotion Featuring CA Avos, Avocados Grabbing Headlines, CA Avocado Marketing Making Tracks |
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Central Coast Conditional Waiver Update, Production Research Mid-Year Reports, Medfly Quarantines Expected To End, CDFA Advisory Committee Vacancies, World Avocado Congress: Australia, CAC's Social Media Buzz, Avocados In The News, California Avocados By The Numbers |
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Surface Water Diversion Reporting Workshops, Online Irrigation Scheduling Assistance, CAC 2010 Elections, County Water Authority Pursues Desal Contract, CA Avo Presence at 2010 Foodservice Events, California Avocado Growers In The News, California Avocado Marketing Highlights |
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EPA Approves Envidor, Riverside Farm Bureau Heads Grower Monitoring Program, Production Research Update, International Biennial Bearing Project, Long-Time Avocado Researcher Dies, Disney Food & Wine Festival Spotlights CA Avos, California Avocado Growers Promote Fruit & Season, California Avocado Marketing Highlights |
| June 10, 2010 | Free Runoff Testing Offered to Central Coast, Cultural Tip 2: Managing Salinity Through Leaching, CA Farm Bureau Supports Water Measure, CA Organic Program Oversight Increases, 2010 California Avocado Best Guacamole Contest, Artisan Chef Program: June 2010, Dallas and San Francisco Chefs Host California Avo Dinners |
| May 27, 2010 | Avocado Thefts: Reporting & Preventing, FSA Tree Assistance Available, Delta Pumping Restrictions Temporarily Lifted, Cultural Tip: Managing Salinity Through Irrigation, 2009-10 Crop Estimates Updated, Light Brown Apple Moth Lifecycle Ends, Media Celebrates Cinco De Mayo with California Avos, Avocados’ Online Cinco De Mayo Fiesta, California Avo Season in the News |
| May 13, 2010 | Medfly Treatments No Longer Required, Tre-Hold Application Approved, Laurel Wilt Disease Found in Mississippi, New Production Research Proposals, Latest Avocado Pollination Research, Organic Advisory Committee Vacancies, Consumer Advertising Goes Live in California, Avocados a Hit With Editors, Avocados Labeled a Superfood, Key Retailers Promote California Fruit, Avocado Retail Performance |
| March 25, 2010 | Notice: Greensheet Schedule Change, 2010 Fallbrook Avocado Festival, Research Proposal Requests, 2008-09 Annual Report Now Available, New Grower Web Site Coming, Too Hot Tamales Help Kick Off California Avocado Peak Season, California Avocado Grower Campaign Continues Resonating With Consumers, Foodservice Springs Forward In 2010 |
| March 4, 2010 | Communications Manager Named, District 5 Meetings, EPA Grants Tre-Hold Extension, Help With Sure Program, USDA Review Of Hass Promo Order, CAC Web Site Update, CAC Sponsors FPFC Luncheon, Avocados In The News, COOL Conflicts At Retail, Avocado Category Dollars, Meetings |
| February 18, 2010 | Research Program Director Hired, February Gap Seminar Recap State Organic Sessions Scheduled, Pump Slowdown to Protect Smelt H-2A Rule Revised, Growing and Quality Resources Merch Team Meetings, Avocados In The News |
| February 4, 2010 | Interior Moves On Delta Project, State Organic Sessions Scheduled Avocado Category Dollars, Armored Scale Assistance Online Persea Mite Survey |
| January 21, 2010 | Crop Meeting Update, Colorado Water Deal Overturned, Online Persea Mite Survey, Ownership Threshold, Aic Member Elections, California Farm Conference, Meetings |
For Greensheet editions beyond 2010, please contact CAC at cac.iaf@avocado.org.
