California Avocados Grow Here

Latest News

March 2024 Marketing Digest

  • Mar 22, 2024

Recent highlights from the Commission's marketing team including the new consumer advertising campaign, retail/foodservice chain promotions and trade advertising and public relations. 

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GreenSheet | March 19, 2024

  • Mar 19, 2024

Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.

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Commission Shares New Marketing Creative and Aligns Promotion Timing During AMRIC Handler Meetings

  • Mar 12, 2024

From February 5 – 20, members of the California Avocado Commission’s marketing team met with AMRIC handlers to provide a high-level overview of the new consumer advertising messaging and creative as well as discuss key customer support and promotion opportunities for the 2023-24 season.

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Avocado Café Seminar to Focus on Gibberellic Acid and Soil and Water Reports

  • Mar 08, 2024

On March 18, the Avocado Café will host a special session entitled, “The use of Gibbberellic Acid to enhance fruit set and how to read soil and water reports — reviewing the tools on www.avocadosource.com.” The virtual session will take place from 9:30 a.m. – 11:30 a.m.

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Upcoming Events

04 Apr

CAC Executive Committee Meeting, April 2024

10:00am - 12:00pm
Oxnard (In-person), Zoom (Online)
11 Apr

CAS Seminar: Fertilizers and Irrigation

1:00pm - 3:00pm
Escondido, CA
15 Apr

CAC Annual Meetings

9:00am - 11:00am
Escondido, CA
16 Apr

CAC Annual Meetings

9:00am - 11:00am
Ventura, CA
17 Apr

CAC Annual Meetings

9:00am - 11:00am
San Luis Obispo, CA
05 Jun

CAC Board Meeting

Pasadena, CA

Current Markets

California Hass Field Prices Per Pound
Updated 03/14/2024
Avocado Size Conventional #1 Organic #1
48's $1.44 - $1.54 $1.68 - $1.80
60's $1.18 - $1.32 $1.38 - $1.50
70's $0.78 - $0.88 $1.06 - $1.16
Avocado Volume Summary
Week ending 03/17/2024
Weekly Volume Season-to-Date
California Total 3,776,984 8,621,992
Import Total 64,954,057 1,113,099,216
USA Total 67,164,057 1,153,598,221

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