In this issue:

• Tis the Season - California Avocado
  Season
  
  

• The Importance of the Supermarket
  Dietitian in Selling California Avocados
  
  

• Burdick Leaves Important Legacy
  Grower Profile
  
  

• Meet Your CAC Staff
  
  

• Florida Breeding Program Bearing Fruit
  
  

• Commission Launches Water
  Pricing Campaign
  
  

• HAB Poised for Future Growth
  
  

• Capturing the Appetite Appeal of
  California Avocados

Departments:

• Message from the President

• Chairman's Report

• Better Growing
  

• Issues Watch

• California AvoTech

• From Your Commission
• Global Perspectives