In early 2010, the California Avocado Commission (CAC) held a two-day planning meeting to craft a strategic framework for the industry’s Production Research Program.  Following the identification of strategic imperatives and key priorities by the Commission Board, CAC’s Production Research Committee began a process of critical review of those research areas that represent a significant investment of grower funds, such as entomology and plant breeding.  Plant breeding is a long-term strategic activity that CAC has sponsored for several decades in partnership with the University of California, Riverside.

The link below downloads a review of the CAC-sponsored plant breeding program written by Dr. Jonathan Dixon, CAC Research Program Director, from a strategic perspective evaluating the industry’s historical effort to develop new fruit varieties and rootstocks.  The review is intended to be a stimulus for further discussion by the grower community as CAC considers next steps in its plant breeding program.

Check out the recently submitted End of Year Research Reports, comprised of various researchers and topics; ranging from breeding to cultural management.