Commission Engages with Key Southern and Northern California Retailers at FPFC Expo
On Tuesday, July 18, more than 1,700 retail, foodservice and produce industry representatives gathered at the Disneyland Hotel in Anaheim, California, for the Fresh Produce and Floral Council (FPFC) SoCal Expo. Members of the California Avocado Commission (CAC) met with targeted decision makers during the event to discuss California avocado promotions in preparation for the 2018 season. The one-day event provided the Commission with the opportunity to meet with multiple Southern and Northern California customers and AMRIC handlers in one location and discuss the benefits of carrying California avocados.
There was heightened visibility for the California avocado brand because CAC was a sponsor of the Keynote Awards Breakfast session. Sponsorship signage featuring the California Avocados brand logo was strategically placed at the entrance to the breakfast session and attendees were provided with a stretchable cell phone wallet featuring the California Avocados brand logo.
Marcus Allen served as keynote speaker at the breakfast session. The Norman H. “Buz” Bolstad Produce and FPFC Floral Achievement Awards also were presented during the session. In addition, FPFC Board Chair — and CAC Retail Marketing Director — Connie Stukenberg served as emcee and presided over the Keynote Breakfast session.
Targeted retailers who attended the event included Albertsons/Vons/Pavilions, Bristol Farms, Gelson’s Markets, Grocery Outlet, Ralphs, Raley’s, Smart & Final and Stater Bros.